Baker Street Quarter Partnership

BACKGROUND

Baker Street Quarter Partnership is the Business Improvement District (BID) for Marylebone and exists to make Marylebone even more marvelous. Funded by local businesses, this non-profit provides a range of services and projects for local businesses including a programme of public events for everyone to enjoy.

Since 2014, Summer in the Square has been held in Portman Square Garden to bring vibrancy to a usually private, garden space. The programme of events in the past has ranged from Wimbledon Live, a Summer Festival, Games in the Garden and Sunset Cinema for local workers, residents and visitors to enjoy for free. To date it’s typically been the largest of its annual event activities with around 13,000 visitors.

CHALLENGE

To support BakerStreetQ with Licensing, Health & Safety Management, Event Production and Event Management on their programme of outdoor summer events.

DELIVERY

  • Live production management site for set-up, event duration and set-down Sourcing and management of all suppliers
  • Responsibility for all licenses and permits
  • Provide Health & Safety RA, FRA, ESMP and Security Plan
  • Weather contingency planning
  • Crowd control and footfall management
  • On -site support of food market
  • Manage the relationship with site management
  • Display of brand collateral
  • Secure storage of all collateral
  • Design of lighting to create atmosphere
  • Provide suitable toilet facilities
  • Waste and recycling collections and management
  • On site cleaning
  • Support on ticketing allocation and process
  • Staffing of support team and managing ambassadors on site
  • Entertainment

RESULTS

Sunset Cinema

A ticketed paid-for event for members of the public to experience outdoor cinema in

a boutique setting.

The event took place over two evenings where Pulp Fiction and Forest Gump were screened.

Food and beverage stalls – cold food, alcoholic and soft refreshments.

Films were broadcast via wireless headsets, branded seating and blankets were provided.

Summer in the Square

The festival drew a crowd of 2,411 on average each day

Wimbledon screenings (and BakerStreetQ branded bespoke set surround) with branded seating and blankets

Giant lawn games including Chess, connect 4, Pick up Sticks, Jenga etc.

Table tennis

Local hotels and restaurants providing the bar and food stands

“Making the move to We Are The Fair to produce Summer in the Square this year was a no brainer. From the get-go the team was incredibly efficient, calm and super- responsive and it was clear they had the experience to match. There was never a moment that we did not have complete faith in their ability and were confident that they would deliver exactly what we asked for, plus more. It was a truly slick production from start to finish.”

Kirsty Jones, Head of Marketing & Communications, Baker Street Quarter Partnership

Our Offices

The Fair are an award winning event and festival production agency based in Shoreditch, London. We are experts in large scale Event Production & Event Management, Event Health & Safety Management & Festival Production. We are focused on three things; quality, safety and budget and from concept to delivery, we believe in providing the best possible experience for our clients and audiences. Take a look at our services & case studies and follow us @wearethefair and on LinkedIn to hear about our latest news.

TELEPHONE: 0208 981 8807
EMAIL: workingtogether@wearethefair.com
ADDRESS: 1st Floor, Unruly The White Chapel Building, 10 Whitechapel High Street, London E1 8DX