To orchestrate the first Big Issue Foundation Night Walk outside London.
Design an 11 mile route to be walked throughout the night.
Raise £20,000 to support some of the most vulnerable individuals.
Attract new and existing supporters of the Big Issue Foundation.
Deliver a fun & memorable event that positions the walk as a ‘must do’ annual event.
Devise a route that accommodates 150 walkers.
Managed event logistics; creation of a detailed route that displayed some of country’s proudest landmarks.
Plotted check points for walkers at Brindley Place, SIFA Fireside Shelter, Edgbaston Cricket Ground and Martineau Gardens, with bands, PA systems, entertainment and refreshments at each one.
Arranged for health and safety teams; both security and paramedics to accompany the walkers at all times.
Liaised with local authority and city centre partnerships.
The event raised more that £20,000.
Over 100 walkers participated in the event.
The first walkers crossed the finish line at 4:15am, and the last ones finished at 5:20am.
112 directional signs were placed around the streets and collected up as the walk progressed through the night.
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