Lawn Tennis Association

BACKGROUND

The Fair served up a slice of summer for visitors by installing a new open-air tennis court in luxury shopping centre, The Mailbox

The installation of the court came as part of the Mailbox’s partnership with the AEGON Calssic tennis tournament. New to the event was Ladies Day, for which The Mailbox teamed up with the Aegon Classic to deliver a stylish day out

CHALLENGE

A collaboration between The LTA (Lawn Tennis Association) and The Mailbox to raise the profile of the AEGON classic

Promotion of the AEGON classic tennis tournament held annually at the Priory tennis club in Edgbaston that attracts some of the world’s best female players such as Sabine Lisick

Creation of a tennis court within The Mailbox for public and residents use as well as an event space available throughout the tennis season

LTA celebrated it’s partnership with AEGON by setting up court in Birmingham’s most stylish shopping centre

DELIVERY

Design of a professional standard tennis court for use within The Mailbox

Build of The Mailbox tennis court

Maintenance of the tennis court

Artwork design and print of rules, promotional banners and score boar

RESULTS

Creation of an adapted professional standard tennis court within The Mailbox

The tennis court becomes a vehicle for the promotion of the AEGON classic

Raising the profile of tennis through the coupling of lifestyle and the sport

Use of the tennis court by clients, residents and professionals within and around The Mailbox

Our Offices

The Fair are an award winning event and festival production agency based in Shoreditch, London. We are experts in large scale Event Production & Event Management, Event Health & Safety Management & Festival Production. We are focused on three things; quality, safety and budget and from concept to delivery, we believe in providing the best possible experience for our clients and audiences. Take a look at our services & case studies and follow us @wearethefair and on LinkedIn to hear about our latest news.

TELEPHONE: 0208 981 8807
EMAIL: workingtogether@wearethefair.com
ADDRESS: 1st Floor, Unruly The White Chapel Building, 10 Whitechapel High Street, London E1 8DX