TransferWise

BACKGROUND

TransferWise provide an alternative to the Banks with their no hidden fees policy.  The company have 5 Global offices and have two annual team days in Estonia.

CHALLENGE

Our sister agency House of Experience were tasked by TransferWise with helping them to break a Guinness World Record by creating the largest human currency symbol.  Previously held by the Thai National Bank (Thai Baht) and more recently the North East Chamber (GBP) TransferWise wanted to beat the record with the Euro symbol.

DELIVERY

The Fair created the site plan, involving calculating the number of people required to fill the space.

Liaison with the on-site venue production team to ensure the necessary equipment was on site.

We sent a production team over to Estonia, loaded with kit to map out the symbol on the ground with a combination of flags and spray line and using MEWPs and drones to assess the image from above.

Working closely alongside the adjudicator from Guinness World Records to ensure all of the criteria required to achieve the record was met.

We marshalled the participants in to position (ensuring they were counted in to the designated area by independent witnesses) and made sure they remained in place for the time period required.

Liaising with on-site photographers and videographers to make sure the right shots and footage were taken for both TransferWise PR purposes and Guinness’s needs to verify the record.

RESULTS

New World Record for the Largest Human Currency Symbol!

Our Offices

The Fair are an award winning event and festival production agency based in Shoreditch, London. We are experts in large scale Event Production & Event Management, Event Health & Safety Management & Festival Production. We are focused on three things; quality, safety and budget and from concept to delivery, we believe in providing the best possible experience for our clients and audiences. Take a look at our services & case studies and follow us @wearethefair and on LinkedIn to hear about our latest news.

TELEPHONE: 0208 981 8807
EMAIL: workingtogether@wearethefair.com
ADDRESS: 1st Floor, Unruly The White Chapel Building, 10 Whitechapel High Street, London E1 8DX