Hello digital Logo Image

BACKGROUND

— Three year old digital conference attracting world renowned expert speakers

— Two day event at ICC and Custard Factory attracting over 400 delegates

— Speakers from Microsoft, Virgin and EU Commission covered subjects including latest technologies, change management, digital IP, marketing techniques and futurology

 

CHALLENGE

— Increase SME engagement. Create conversations, increase adoption of digital technologies by WM SMEs, define risks involved with transformation

— Another big challenge was delivering 40+ conference workshops with a dramatically reduced budget

DELIVERY

— Digital only marketing activity

— Leveraged regional, national and international networks to deliver programme

— Employed extensive social media tactics before, during and after event

— Created all brand assets and managed deployment

 

RESULTS

— 420 delegates, huge digital participation (9000 web visitors and 1100 hashtagged tweets), 26 events over two days with 56 speakers