BACKGROUND
— Participated with over 12 festivals over the summer of 2009 from the Download Festival in the midlands to Freeze at Battersea Power Station in London
CHALLENGE
— Transport and deploy a branded bar, VIP area and stage to ten festivals across the UK
— Manage the bar operation, stock and cash management
— Ensure brand promise and quality was maintained to the highest level
DELIVERY
— Three trial runs of facility installation
— Two weeks of brand training
— 12 week programme throughout the summer
of 2009
— Managed health & safety, financial control,
staffing, licensing and VIP/Press access.
RESULTS
— £200,000+ of retail sales (increase of 15%)
— Distribution of over 20,000 pieces of
branded merchandise
GET IN TOUCH!
020 8981 8807
Part of the Big Cat Group
